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What's wrong with online privacy policies?
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Source
Communications of the ACM archive
Volume 50 ,  Issue 9  (September 2007) table of contents
ACM's plan to go online first
Pages: 103 - 108  
Year of Publication: 2007
ISSN:0001-0782
Author
Irene Pollach  Vienna University of Economics and Business Administration, Austria
Publisher
ACM  New York, NY, USA
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Downloads (6 Weeks): 80,   Downloads (12 Months): 568,   Citation Count: 4
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APPENDICES and SUPPLEMENTS
Japanese CACM Collection  
Requires Asian Language Support in Adobe Reader
And Japanese Language Support in your Browser


ABSTRACT

Research has shown that privacy policies tend to intensify privacy concerns rather than engender trust. One way to combat this dichotomy is to redesign their content, language, and presentation format.


REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

 
1
Antón, A.I., Earp, J.B., He, Q., Stufflebeam, W., Bolchini, D., and Jensen, C. The lack of clarity in financial privacy policies and the need for standardization. IEEE Security and Privacy 2, 2 (Mar. 2004), 36--45.
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Brown, M., and Muchira, R. Investigating the relationship between Internet privacy concerns and online purchase behavior. J. Electronic Commerce Research 5, 1 (2004), 62--70.
 
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Earp, J.B., Antón, A.I., Aiman-Smith, L., and Stufflebeam, W.H. Examining Internet privacy policies within the context of user privacy values. IEEE Trans. Engineering Management 52, 2 (May 2005), 227--237.
 
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Fowler, R., Hodge B., Kress, G., and Trew, T. Language and Control. Routledge, London, 1979.
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Milne, G.R., and Culnan, M.J. Strategies for reducing online privacy risks: Why consumers read (or don't read) online privacy notices. J. Interactive Marketing 18, 3 (summer 2004), 15--29.
 
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Miyazaki, A.D., and Fernandez, A. Internet privacy and security: An examination of online retailer disclosures. J. Public Policy & Marketing 19, 1 (spring 2000), 54--61.
 
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Olivero, N., and Lunt, P. Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control. J. Economic Psychology 25, 2 (Apr. 2004), 243--262.
 
12
Turner, E.C., and Dasgupta, S. Privacy on the Web: An examination of user concerns, technology, and implications for business organizations and individuals. Information Systems Management, (winter 2003), 8--18.