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Calculating latent demand in the long tail
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Source
International Conference on Knowledge Discovery and Data Mining archive
Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining table of contents
San Jose, California, USA
Pages: 1 - 1  
Year of Publication: 2007
ISBN:978-1-59593-609-7
Author
Chris Anderson  Wired Magazine
Sponsors
ACM: Association for Computing Machinery
SIGKDD: ACM Special Interest Group on Knowledge Discovery in Data
SIGMOD: ACM Special Interest Group on Management of Data
Publisher
ACM  New York, NY, USA
Bibliometrics
Downloads (6 Weeks): 9,   Downloads (12 Months): 88,   Citation Count: 0
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DOI Bookmark: Use this link to bookmark this Article: http://doi.acm.org/10.1145/1281192.1281193
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ABSTRACT

An analytical framework for using powerlaw theory to estimate market size for niche products and consumer groups.


INDEX TERMS

Primary Classification:
  J. Computer Applications
  J.m MISCELLANEOUS


General Terms:
Economics, Measurement, Theory


Keywords:
long tail, power law distributions, statistics


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