Learn from web search logs to organize search results

ABSTRACT

Effective organization of search results is critical for improving the utility of any search engine. Clustering search results is an effective way to organize search results, which allows a user to navigate into relevant documents quickly. However, two deficiencies of this approach make it not always work well: (1) the clusters discovered do not necessarily correspond to the interesting aspects of a topic from the user's perspective; and (2) the cluster labels generated are not informative enough to allow a user to identify the right cluster. In this paper, we propose to address these two deficiencies by (1) learning "interesting aspects" of a topic from Web search logs and organizing search results accordingly; and (2) generating more meaningful cluster labels using past query words entered by users. We evaluate our proposed method on a commercial search engine log data. Compared with the traditional methods of clustering search results, our method can give better result organization and more meaningful labels.

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.3 Information Search and Retrieval
          Subjects: Clustering

Additional Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.3 Information Search and Retrieval
          Subjects: Search process

General Terms:
Algorithms, Experimentation

Keywords:
interesting aspects, search engine logs, search result organization