Double dribble: illusionism, mixed reality, and the sports fan experience

ABSTRACT

Fans of spectator sports are changing the ways they access sports media faster than major sports leagues and media are changing their delivery approaches. The result is a situation that fails both the marketing and communication needs of the teams/leagues and the fan experience needs of the fans. In this project, we conceptualize a mixed reality platform that connects globally distributed fans to each other and live NBA games in real-time. We ask whether the design direction is even plausible and devise a low-cost experience prototype with which to experiment. We present the findings from two rounds of experimentation. We also see this study as an expansion on the notion of "transformation" in mixed reality including not merely actual changes of states across realities, but also illusory ones, which may contribute to uses of mixed reality in entertainment contexts.

REFERENCES

• 1: Aura Sports Ltd. Fans survey puts Web as the leading popular news medium. (2005). www.aurasports.com. Retrieved September 25, 2006.
• 2: Bardzell, S., Bardzell, J., and Ryan, W. Double Dribble: Mixed reality game design for sports informatics. ICEC 2006, London. 2006.
• 3: Steve Benford , Chris Greenhalgh , Gail Reynard , Chris Brown , Boriana Koleva, Understanding and constructing shared spaces with mixed-reality boundaries, ACM Transactions on Computer-Human Interaction (TOCHI), v.5 n.3, p.185-223, Sept. 1998 [doi>10.1145/292834.292836]
• 4: Benoît Bideau , Franck Multon , Richard Kulpa , Laetitia Fradet , Bruno Arnaldi, Virtual reality applied to sports: do handball goalkeepers react realistically to simulated synthetic opponents?, Proceedings of the 2004 ACM SIGGRAPH international conference on Virtual Reality continuum and its applications in industry, June 16-18, 2004, Singapore [doi>10.1145/1044588.1044632]
• 5: Marion Buchenau , Jane Fulton Suri, Experience prototyping, Proceedings of the 3rd conference on Designing interactive systems: processes, practices, methods, and techniques, p.424-433, August 17-19, 2000, New York City, New York, United States [doi>10.1145/347642.347802]
• 6: Coyle, P. Colts.com: Reach more avid Colts fans, more often. Invited talk at Indiana University (2006).
• 7: Perttu Hämäläinen , Tommi Ilmonen , Johanna Höysniemi , Mikko Lindholm , Ari Nykänen, Martial arts in artificial reality, Proceedings of the SIGCHI conference on Human factors in computing systems, April 02-07, 2005, Portland, Oregon, USA [doi>10.1145/1054972.1055081]
• 8: Kennedy, D. Sports and shows: spectators in contemporary culture. Theatre Research International, 26, 3. (2001), 277--284.
• 9: Boriana Koleva , Steve Benford , Chris Greenhalgh, The properties of mixed reality boundaries, Proceedings of the Sixth European conference on Computer supported cooperative work, p.119-137, August 1999, Copenghagen, Denmark
• 10: John McCarthy , Peter Wright, Technology as Experience, The MIT Press, 2004
• 11: Milgram, P. and Kishino, F. A taxonomy of mixed reality visual displays. IEICE Transactions on Information Systems E77-D, 12 (1994), 1321--1329.
• 12: Yvonne Rogers , Mike Scaife , Silvia Gabrielli , Hilary Smith , Eric Harris, A conceptual framework for mixed reality environments: designing novel learning activities for young children, Presence: Teleoperators and Virtual Environments, v.11 n.6, p.677-686, December 2002 [doi>10.1162/105474602321050776]

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.2 User Interfaces (D.2.2, H.1.2, I.3.6)

General Terms:
Design, Human Factors

Keywords:
entertainment computing, illusion, mixed reality, sports communications, sports informatics