News 2.0

ABSTRACT

A few years ago, if you happened to type the phrase miserable failure into Google, at the top of your search results would be a link to President George W. Bush’s Web site. On the other side of the political spectrum, if you searched for waffle during the 2004 Presidential race, you would see Senator John Kerry’s site topping the list. Using a technique called Googlebombing, savvy Webmasters were able to skew search results by banding together and linking those keywords to the Bush and Kerry sites. When enough popular sites made the simple association, Google’s search algorithms made the Bush and Kerry sites rise through the page rankings for those search terms.

INDEX TERMS

Primary Classification:
  A. General Literature
  A.0 GENERAL