Google™ - "do no evil": yeah right!

ABSTRACT

I suppose any company with a motto of "do no evil", sets a pretty unachievable standard. But for "Google™ the good', the corporate image is rapidly becoming more tarnished. Quite apart from the controversial debates about supporting censorship in China, we are seeing the increasing tensions between Google as the liberal promoter of scientific neutrality, and Google as the global, corporate juggernaut. What is becoming apparent is the need for online search engines to adopt a moral and ethical code relating to the use of information as both a raw material and a fertile mine collated from other sources.

REFERENCES

• 1: William M. Fleischman, Meta-informatics and ethical issues in computing, Proceedings of the 11th annual SIGCSE conference on Innovation and technology in computer science education, June 26-28, 2006, Bologna, Italy
• 2: Carvajal, D. Vuitton tops Google in Paris court International Herald Tribune, New York, 2006, (29 Jun) 14.
• 3: Shaker, L. In Google we trust: Information integrity in the digital age. First Monday (Retrieved 16 Apr 2006, from: http://firstmonday.org/issues/issue11_4/shaker/index.html), 1 1 (4), (2006).
• 4: Brook, P. and Sewell, A. Trouble at t' Paper Mill. in Mann, S. and Bridgeman, N. eds. 19th Annual NACCQ Conference, NACCQ, Wellington, New Zealand, 2006, 33--38