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Online shopping for technology products: designing web portals to address buyer behaviours, attitudes and individual differences

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IBM Centre for Advanced Studies Conference archive
Proceedings of the 2006 conference of the Center for Advanced Studies on Collaborative research table of contents

Toronto, Ontario, Canada

SESSION: M table of contents

Article No. 33

Year of Publication: 2006

Author

Matthew F. Bedernjak

IBM Canada

Sponsors

: IBM Toronto Lab
: CAS

Publisher

ACM New York, NY, USA

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Downloads (6 Weeks): 26, Downloads (12 Months): 154, Citation Count: 2

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ABSTRACT

Technology products are among the fastest growing leaders in online sales categories. This paper looks at three experimentally established underlying constructs related to online technology product purchasing: 'Search and Compare' behaviour, an attitude of 'Comfort and Trust in the Internet', and a 'Concern for Portal Reliability/Function'. Three clusters (stereotypes) of online technology buyers are described and design implications related to each cluster as well as other criteria are discussed.

REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

	1	eMarketer. (2005). E-Commerce in the U.S. - Retail Trends. New York, NY. eMarketer, Inc.
	2	eMarketer. (2004). Consumer E-Commerce in Canada: Firing Up the Internet Economy Growth Engine. New York, NY. eMarketer, Inc.
	3	eMarketer. (2005). Online Consumer Selling: A Multi-Channel Perspective. New York, NY. eMarketer, Inc.
	4	Forrester Research. (2005). Ten Surprising Facts about Consumers and Technology. Cambridge, MA. Forrester Research, Inc.
	5	D. Lee, J. Park, J. Ahn, (2000). On the Explanation of Factors Affecting E-commerce Adoption. www.misrc.umn.edu/workingpapers/fullpapers/2000/0025_120100.pdf. University of Minnesota, Site Accessed November 3, 2005.
	6	G. L. Lohse, S. Bellman, E. J. Johnson (2000), "Consumer buying behavior on the Internet: Findings from panel data," Journal of Interactive Marketing, 14 (1), 15-.Online only
	7	Matthew F. Bedernjak, Online shopping for technology products: designing web portals to address buyer behaviours, attitudes and individual differences, Proceedings of the 2006 conference of the Center for Advanced Studies on Collaborative research, October 16-19, 2006, Toronto, Ontario, Canada [doi>10.1145/1188966.1189011]

CITED BY 2

	Matthew F. Bedernjak, Online shopping for technology products: designing web portals to address buyer behaviours, attitudes and individual differences, Proceedings of the 2006 conference of the Center for Advanced Studies on Collaborative research, October 16-19, 2006, Toronto, Ontario, Canada
	Mike Hart, Do online buying behaviour and attitudes to web personalization vary by age group?, Proceedings of the 2008 annual research conference of the South African Institute of Computer Scientists and Information Technologists on IT research in developing countries: riding the wave of technology, p.86-93, October 06-08, 2008, Wilderness, South Africa