| Mobile data service fuels the desire for uniqueness |
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Communications of the ACM
archive
Volume 49 , Issue 9 (September 2006)
table of contents
Privacy and security in highly dynamic systems
Pages: 89 - 94
Year of Publication: 2006
ISSN:0001-0782
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Authors
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Se-Joon Hong
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Business School of Korea University, Seoul, South Korea
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Kar Yan Tam
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Hong Kong University of Science and Technology in Kowloon, Hong Kong
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Jinwoo Kim
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Yonsei University, Seoul, South Korea
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| Bibliometrics |
Downloads (6 Weeks): 10, Downloads (12 Months): 140, Citation Count: 0
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ABSTRACT
Mobile content creators and service providers can leverage users' desire to be unique to expand revenue.
REFERENCES
Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.
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Tepper, K., Bearden, W., and Hunter, G. Consumers' need for uniqueness: Scale development and validation. Journal of Consumer Research 28 (June 2001), 50--66.
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