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Mobile data service fuels the desire for uniqueness
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Communications of the ACM archive
Volume 49 ,  Issue 9  (September 2006) table of contents
Privacy and security in highly dynamic systems
Pages: 89 - 94  
Year of Publication: 2006
ISSN:0001-0782
Authors
Se-Joon Hong  Business School of Korea University, Seoul, South Korea
Kar Yan Tam  Hong Kong University of Science and Technology in Kowloon, Hong Kong
Jinwoo Kim  Yonsei University, Seoul, South Korea
Publisher
ACM  New York, NY, USA
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ABSTRACT

Mobile content creators and service providers can leverage users' desire to be unique to expand revenue.


REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

 
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Cassidy, T. and Lynn, R. A multifactorial approach to achievement motivation: The development of a comprehensive measure. Journal of Occupational Psychology 62 (1989), 301--312.
 
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The Economist. A survey of the mobile Internet: The Internet, untethered (Oct. 13, 2001).
 
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ITU. ITU Internet Reports: Internet for a Mobile Generation. International Telecommunication Union, 2002.
 
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Kim, J. Booming small mobile content creators in Korea. Newsweek Korean Edition, (Aug. 21, 2002).
 
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Monroe, K. and Krishnan, R. The effect of price on subjective product evaluations. Perceived Quality, J. Jacoby and J. Olson, Eds. Lexington Books, Lexington, MA, 1985, 209--232.
 
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Montepare, J.M. and Lachman, M.E. "You're only as old as you feel": Self-Perceptions of age, fears of aging, and life satisfaction from adolescence to old age. Psychology and Aging 4, 1 (1989), 73--78.
 
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Tepper, K., Bearden, W., and Hunter, G. Consumers' need for uniqueness: Scale development and validation. Journal of Consumer Research 28 (June 2001), 50--66.
 
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Yoon, S. Online dressing is only virtual, but the payoffs are very real. The Wall Street Journal (June 19, 2002).

Collaborative Colleagues:
Se-Joon Hong: colleagues
Kar Yan Tam: colleagues
Jinwoo Kim: colleagues