ACM Home Page
Please provide us with feedback. Feedback
A privacy-preserving collaborative filtering scheme with two-way communication
Full text PdfPdf (174 KB)
Source Electronic Commerce archive
Proceedings of the 7th ACM conference on Electronic commerce table of contents
Ann Arbor, Michigan, USA
Pages: 316 - 323  
Year of Publication: 2006
ISBN:1-59593-236-4
Authors
Sheng Zhang  Dartmouth College
James Ford  Dartmouth College
Fillia Makedon  Dartmouth College
Sponsors
ACM: Association for Computing Machinery
SIGEcom: ACM Special Interest Group on Electronic Commerce
Publisher
ACM  New York, NY, USA
Bibliometrics
Downloads (6 Weeks): 8,   Downloads (12 Months): 63,   Citation Count: 3
Additional Information:

abstract   references   cited by   index terms   collaborative colleagues  

Tools and Actions: Request Permissions Request Permissions    Review this Article  
DOI Bookmark: Use this link to bookmark this Article: http://doi.acm.org/10.1145/1134707.1134742
What is a DOI?

ABSTRACT

An important security concern with traditional recommendation systems is that users disclose information that may compromise their individual privacy when providing ratings. A randomization approach has been proposed to disguise user ratings while still producing accurate recommendations. However, recent research has suggested that a significant amount of original private information can be derived from perturbed data in a randomization scheme. We suggest that a main limitation of the existing randomization approach is that perturbation is item-invariant--each item has a same perturbation variance. Based on this observation, we introduce a two-way communication privacypreserving scheme in which users perturb their ratings for each item based on the server's guidance instead of using an item-invariant perturbation. Compared to the existing randomization approach, our new scheme can help users disclose much less private information at the same recommendation accuracy level.


REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

1
2
 
3
 
4
J. R. Bunch and C. P. Nielsen. Updating the singular value decomposition. Numerische Mathematik, 31(2):111--129, 1978.
 
5
6
 
7
L. F. Cranor, J. Reagle, and M. S. Ackerman. Beyond concern: Understanding net users' attitudes. Technical report, AT&T Research, available at http://www.research.att.com/projects/privacystudy/,1999.
 
8
A. P. Dempster, N. M. Laird, and D. B. Rubin. Maximum likelihood from incomplete data via the EM algorithm. J. of the Royal Statistical Society, series B, 39(1):1--38, 1977.
 
9
10
11
12
13
14
 
15
 
16
17
18
 
19
B. M. Sarwar, G. Karypis, J. A. Konstan, and J. Riedl. Application of dimensionality reduction in recommender systems--a case study. In Proc. of the ACM WebKDD Workshop, 2000.
 
20
21
 
22
S. Zhang, J. Ford, and F. Makedon. Deriving private information from randomly perturbed ratings. To appear in SIAM-Data Mining Conf. 2006.


Collaborative Colleagues:
Sheng Zhang: colleagues
James Ford: colleagues
Fillia Makedon: colleagues