A large scale study of wireless search behavior: Google mobile search

ABSTRACT

We present a large scale study of search patterns on Google's mobile search interface. Our goal is to understand the current state of wireless search by analyzing over 1 Million hits to Google's mobile search sites. Our study also includes the examination of search queries and the general categories under which they fall. We follow users throughout multiple interactions to determine search behavior; we estimate how long they spend inputting a query, viewing the search results, and how often they click on a search result. We also compare and contrast search patterns between 12-key keypad phones (cellphones), phones with QWERTY keyboards (PDAs) and conventional computers.

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.4 Hypertext/Hypermedia

Keywords:
cell phone, mobile device, search interface, wireless