Kinetic typography: issues in time-based presentation of text

ABSTRACT

This paper introduces research in kinetic typography, a new method of displaying text that takes advantage of the dynamic nature of digital media. We suggest a preliminary set of design issues by which kinetic typography may be understood and used.

REFERENCES

• 1: Bork, A. "A Preliminary Taxonomy of Ways of Displaying Text on Screens." Information Design Journal, Vol. 3/3, 1983, 206--214.
• 2: Crystal, D. The English Tone of Voice: Essays in intonation, prosody, and paralanguage. New York: St. Martin's Press, 1975.
• 3: Kenneth J. Hiebert, Graphic Design Processes: Universal to Unique, John Wiley & Sons, Inc., New York, NY, 1991
• 4: Suguru Ishizaki, Multiagent model of dynamic design: visualization as an emergent behavior of active design agents, Proceedings of the SIGCHI conference on Human factors in computing systems: common ground, p.347-354, April 13-18, 1996, Vancouver, British Columbia, Canada [doi>10.1145/238386.238566]
• 5: Carol Bergfeld Mills , Linda J. Weldon, Reading text from computer screens, ACM Computing Surveys (CSUR), v.19 n.4, p.329-357, Dec. 1987 [doi>10.1145/45075.46162]
• 6: Munsell, A. A Grammar of Color. New York: Van Nostrand Reinhold Company, 1969.
• 7: Nishimura, Y. and Sato, K. "Dynamic Information Display." Visible Language 19, 251--277.
• 8: Potter, M., Kroll, J. and Harris, C. "Comprehension and Memory in Sequential Reading." Attention & Performance VIII. (ed.) Nickerson. Erlbaum, 1980, 395--418.
• 9: Potter, M. "Rapid Serial Visual Presentation (RSVP): A Method for Studying Language Processing." New Methods in Reading Comprehension Research. Erlbaum, 1984, 91--118.
• 10: Byron Reeves , Clifford Nass, The media equation: how people treat computers, television, and new media like real people and places, Cambridge University Press, New York, NY, 1996
• 11: Smith, M. Engaging Characters - Fiction, Emotion, and the Cinema. Oxford: Clarendon Press, 1995.
• 12: Dag Svanæs, Interaction is orthogonal to graphical form, INTERACT '93 and CHI '93 conference companion on Human factors in computing systems, p.79-80, April 24-29, 1993, Amsterdam, The Netherlands [doi>10.1145/259964.260100]
• 13: von Arx, P. Film + {und} Design: Die elementaren Phönomene und Dimensionen des Films im gestalterischen Unterricht. Haupt, 1983.
• 14: Wong, Y. "Temporal Typography: Video," CHI 96 Video Program. 1996.

INDEX TERMS

Keywords:
communication, emotion, kinetic typography, personality, text display, tone of voice