Personas como modelo de usuários de serviços de governo eletrônico

ABSTRACT

Efforts towards Internet use as a means for public services are definitely increasing worldwide. In Sao Paulo State, Brazil, usability is considered an important factor to citizen-centric e-government. The dispersed nature of e-government development, by many different teams and the broad audience of internet makes user modeling an essential task for communicating user characteristics to designers. The persona modeling technique is a valuable tool to this task.. This paper presents the process of obtaining personas from user data in e-poupatempo and their use for design and usability evaluation.

REFERENCES

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INDEX TERMS

Keywords:
e-government, personas, usability, user model, user profile