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ABSTRACT

The application of e-commerce to agricultural products circulation has the characteristic of leading role. It is not only helpful to its own development, but also improves the efficiency of agricultural products circulation. E-commerce allows many uses that can be combined in many ways. For example, displays may be static or animated, search for specific products may be assisted by a search function, sound may be added, payment by credit card may be possible, encryption may enhance the security of transactions, etc.. The result is an evolving, diverse set of e-commerce uses and business models. This article explored the successful model of agricultural products e-commerce on the basis of analysing the characteristics of agricultural products circulation, and put forward the thinking of developing agricultural products e-commerce.

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INDEX TERMS

Keywords:
agricultural products, circulation, e-commerce