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On new web advertisement interactive pattern based on the virtual stock market
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Source ACM International Conference Proceeding Series; Vol. 113 archive
Proceedings of the 7th international conference on Electronic commerce table of contents
Xi'an, China
SESSION: E-marketing & e-businesses table of contents
Pages: 355 - 357  
Year of Publication: 2005
ISBN:1-59593-112-0
Authors
Yu Wang  Guangdong University of Business Studies
Yongjun Chen  Guangdong Key Lab of EC Marketing Application Technology
Publisher
ACM  New York, NY, USA
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ABSTRACT

There are banners flash and text advertisements and so on, but to the web user, being forced to accept the advertisement, they are not very good effect. This paper proposes a new advertisement pattern, building a web advertisement interactive model based on the virtual stock market. It can achieve "wins" among platform operators, enterprises and consumers through the platform.


REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

 
1
Yidu zhang, investigating thoroughly: the valuation, of the investigate result to the local Internet advertises http://www.a.com.cn/cn/scdc/hlwdc/0306.htm
 
2
Wenjie Liao, the web advertisement information exchanges, http:// www.net002.com/ ffyj/ wenzhang.asp?id=659
 
3
Make the Most of Web Marketing (2001), Ziff Davis Smart Business,

INDEX TERMS

Keywords:
interactive, platform, virtual stock market, web advertisement

Collaborative Colleagues:
Yu Wang: colleagues
Yongjun Chen: colleagues

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