Personalization technologies: a process-oriented perspective

ABSTRACT

By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.

REFERENCES

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INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.4 COMPUTERS AND SOCIETY
      K.4.4 Electronic Commerce

Additional Classification:
  H. Information Systems
  H.2 DATABASE MANAGEMENT
      H.2.8 Database applications
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.0 General
      H.3.3 Information Search and Retrieval
      H.3.5 On-line Information Services