Interview with Rick Mandler

ABSTRACT

Interview with Rick Mandler (April 18, 2005)

Rick Mandler is vice president and general manager of Walt Disney Internet Group and ABCs Enhanced TV (http://corporate.disney.go.com/wdig/bios/rick_mandler.html). He and his teams have won two Emmys for their interactive TV programs. In the video interview, you will hear Ricks answers to the following questions:

• What are the two Emmy award winning Interactive TV applications? Video 1
• Are there more interactive TV programs planned to run on the Windows XP Media Center Edition PC platform? Video 2
• How do you see the future of 2-screen applications vs. single-screen applications? Video 3
• I would imagine that it is easier to add interactivity to a sporting event than to a sitcom. How do you determine which television programs lend themselves to interactivity? Video 4
• How important is interactive television to ABC? Video 5

INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.8 PERSONAL COMPUTING
      K.8.m Miscellaneous

Additional Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.1 Multimedia Information Systems
          Subjects: Video (e.g., tape, disk, DVI)

General Terms:
Design, Human Factors