Mobile multimedia services development: value chain perspective

ABSTRACT

This paper describes and analyses the mobile value chain development, value generation and mobile application development processes. The study is based on eight small multimedia and software companies that use the latest technological possibilities provided by the mobile Internet. The development processes analyzed give a good understanding of how the mobile value chain is made up as seen from the perspective of the development of state-of-the-art mobile multimedia service and content applications (MMS) within the companies studied. The mobile multimedia applications in question were games, short films, music videos, still pictures, and advertisement videos. The processes were scrutinized in order to find out how the different groups of developers act together with their value net partners according to the preset project plan as they develop new applications and content in the mobile multimedia environment. The essential elements, actors as well as their roles in the MMS development processes were analyzed in order to depict the structure of a mobile value network.

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INDEX TERMS

Keywords:
MMS, mobile multimedia service, mobility, value chain