Making customer-centered design work in the real world of organizations

ABSTRACT

The goal of this SIG is to provide a discussion area for those interested in overcoming the challenges of introducing-and then successfully establishing-customer-centered design techniques in organizations. SIG participants will share the challenges they've faced in trying to initiate customer-centered design and share possible solutions to the challenges. After the SIG, the discussion will be moved to CHIplace, where the conversation can continue.

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.2 User Interfaces (D.2.2, H.1.2, I.3.6)
          Subjects: User-centered design

Additional Classification:
  H. Information Systems
  H.1 MODELS AND PRINCIPLES
      H.1.2 User/Machine Systems
          Subjects: Human factors; Human information processing
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.2 User Interfaces (D.2.2, H.1.2, I.3.6)
          Subjects: Evaluation/methodology

Keywords:
organizational change, requirements gathering