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 REFERENCES
Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.
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Allen, Cliff. (1998) Moving ~om a marketing Web site to a selling Web site. {On-line article}. Available on Web: http://www.allen.com/articlesJa-one-to-one-sales- 1 .html
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2
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Alexander, Steve. (1998). Web marketing gets personal. InfoWorld, 20 (2), 93-94.
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3
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Bates, A!lyson. (1998). The build-to-order dilemma. Macworld, 15 (5), 63, 65.
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4
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Berst, Jesse. (1998). How they're screwing up personalization. {MSNBC on-line news story}. Available on Web: http://www.msnbc.com/nes/158470.asp
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Blankenhorn, Dana. (1997). Is personalization right for your site? NETMarketing {On-line serial}, December 1997. Copyright Crain Communications. Available on Web: http ://~.netb2b.com/cgi-bin/cgi_article/ monthly/97/12/01/article. 3
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Girishankar, Saroja. (1998). Virtual markets create new roles for distributors. Electronic Engineering Times {On-line Serial}, April 1998. Copyright CMP Media Inc. Available on Web: http://www.techweb.com/se/directlink, cgi?INW 19980 406S0006
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8
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Jeon, Iang. (1997). The information dirt road: Have you smoothed out the bumps in your site? LIMRA's MarketFacts, 16 (4), 18-21.
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Johnson, R. Colin. (1998 Jan.). Surfing the Web gets new smarts Neural-learning and fuzzy logic tools add intelligence to Intemet advertising. Electronic Engineering Times {On-line Serial}, January 1998. Copyright CMP Media Inc. Available on Web: http ://www. techwe b. com/se/directl ink.cgi ?EET 19980105 S0088
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Johnson, R. Colin. (1998). A match made online: Software directs surfers to interesting content. Electronic Engineering Times {On-line Serial}, May 1998. Copyright CMP Media Inc. Available on Web: http://www.techweb.com/wire/story/TWB 19980513 S0005
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Krasilovsky, Peter. (1998). Ten key findings: A synopsis of"Local information on the Net: a New strategic research report." Editor & Publisher, Supplement, Jan. 1998.26, 45.
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13
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Machlis, Sharon. (1997). Web sites work to offer personal touch. Computer'world, 31 (50), 9.
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14
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Marbach, Bill. (1998). Information please: Now you can choose your news. Fortune, Technology Buyer's Guide Supplement, Winter 1998, 270-272.
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15
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Mitchell, Loft. (1998). GroupLens focuses on customers. InfoWorld, 20 (10), 75-76.
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16
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Nelson, Matthew. (1997). Open Sesame's personalized Web sites and nonintrusive. InfoWorld, 19 (39), 66.
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17
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NetMinder. (1998). Welcome to URL-Minder by NetMind. {Web home page}. Available on Web' http://minder, netmind.com/
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18
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OCLC. (1997). Beyond 2000: A Summary of OCLC' s Strategic Plan. OCLC: Dublin, OH. Available from OCLC (Product Code MAN2024) and on the Web: http ://~. oclc. org/oclc/splan/frames_man.htm
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Online {anonymous author}. (1998). Variations on a theme: A sampling of noteworthy customizable Web sites. Online, 22 (2), 42.
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Open Sesame. (1997). Open Sesame unveils Web personalization software that non intrusively earns the dynamic interests of customers. {On-line press release}. Available on Web' http://www.opensesame.com/pr_releases/9_l 7_97.html
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21
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Peppers, Don, & Rogers, Martha, Ph.D. (I 993). The One to One Future. Doubleday: New York.
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22
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Schwartz, Susana. (1998). Customization key to John Hancock strategy. Insurance & Technology, 23 (3), 48.
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23
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Tebbe, Mark. (1998). Personalized Web sites may become common as others join the bandwagon. Info World, 20 (16), 136.
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Ubois, Jeff. (1997). From Web sites to knowledge management. Midrange Systems, 10 (19), 24.
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Wagner, Mitch. (1996). Repeat uaffic is goal of customized Web sites. Computerworld 30 (48), 1,107.
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Watson, Richard T., Akelsen, Sigmund, & Pitt, Leyland, F. (1998). Attractors: Building mountains in the flat landscape of the World Wide Web. California Management Review, 40 (2), 36-56.
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