Drivers of price Premium in e-markets

ABSTRACT

How price sensitivity influences online customers' purchase decisions.

REFERENCES

• 1: Erik Brynjolfsson , Michael D. Smith, Frictionless Commerce? A Comparison of Internet and Conventional Retailers, Management Science, v.46 n.4, p.563-585, April 2000 [doi>10.1287/mnsc.46.4.563.12061]
• 2: Burnham, T.A., Frels, J.K., and Mahajan, V. Consumer switching costs: A typology, antecedents, and consequences. Journal of the Academy of Marketing Science 31, 2 (Feb. 2003), 109--126.
• 3: Downs, A. A theory of consumer efficiency. Journal of Retailing (Spring 1961), 6--12.
• 4: Ehrlich, I. and Fisher, L. The derived demand for advertising: A theoretical and empirical investigation. The American Economic Review 72, 3 (Mar. 1982), 366--388.
• 5: Erdem, T., Swait, J., and Louviere, J. The impact of brand credibility on consumer price sensitivity. International Journal of Research in Marketing 19, 1 (Jan. 2002), 1--19.
• 6: Kim, H.W. and Xu, Y. Internet shopping: Is it a matter of perceived price or trust? In Proceedings of the Twenty-Fifth International Conference on Information Systems (2004), 831--842.
• 7: Smith, M.D. and Brynjolfsson, E. Consumer decision-making at an Internet shopbot: Brand still matters. The Journal of Industrial Economics 49, 4 (Apr. 2001), 541--558.
• 8: Sweeney, J.C. and Soutar, G.N. Consumer perceived value: The development of a multiple item scale. Journal of Retailing 77, 2 (Feb. 2001), 203--220.
• 9: Zeithaml, V.A. Consumer response to in-store price information environments. Journal of Consumer Research: An Interdisciplinary Quarterly 8, 4 (1982), 357--369.

INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.4 COMPUTERS AND SOCIETY
      K.4.4 Electronic Commerce

Additional Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.3 Information Search and Retrieval
      H.3.5 On-line Information Services