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Encouraging participation in virtual communities
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Communications of the ACM archive
Volume 50 ,  Issue 2  (February 2007) table of contents
Spam and the ongoing battle for the inbox
Pages: 68 - 73  
Year of Publication: 2007
ISSN:0001-0782
Authors
Joon Koh  Chonnam National University, Kwang-Ju, Republic of Korea
Young-Gul Kim  Korea Advanced Institute of Science and Technology, Seoul, Republic of Korea
Brian Butler  University of Pittsburgh, Pittsburgh, PA
Gee-Woo Bock  Sungkyunkwan University, Seoul, Republic of Korea
Publisher
ACM  New York, NY, USA
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ABSTRACT

Leaders of robust, sustainable virtual communities find ways tostrengthen their members' sense of social identity and motivate their participation in the community's activities.


REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

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Davis, F. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13, 3 (Sept. 1989), 319--340.
 
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Figallo, C. Internet World: Hosting Web Communities. John Wiley & Sons, Inc., New York, 1988.
 
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Fulk, J., Schmitz, J., and Steinfield, C. A social influence model of technology use. In Organizations and Communication Technology, J. Fulk and C. Steinfield, Eds. Sage Publications, Newbury Park, CT, 1990, 117--142.
 
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Godwin, M. Nine principles for making virtual communities work. Wired 2.06 (June 1994), 72--73.
 
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Hogg, M. and Terry, D. Social identity and self-categorization processes in organizational contexts. Academy of Management Review 25, 1 (Jan. 2000), 121--140.
 
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Kim, A. Community Building on the Web. Peachpit Press, Berkeley, CA, 2000.
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Rothaermel, F. and Sugiyama, S. Virtual Internet communities and commercial success: Individual and community-level theory grounded in the atypical case of TimeZone.com. Journal of Management 27, 3 (Aug. 2001), 297--312.
 
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William, R. and Cothrel, J. Four smart ways to run online communities. Sloan Management Review 41, 4 (Summer 2000), 81--91.


Collaborative Colleagues:
Joon Koh: colleagues
Young-Gul Kim: colleagues
Brian Butler: colleagues
Gee-Woo Bock: colleagues