Seeing eye to eye with your customers

ABSTRACT

Eye-tracking technology facilitates studies into where a person is focusing their attention on a visual stimulus (usually presented via a screen). Eye-tracking is used for multiple purposes in a variety of contexts and the technology has been refined to the point where it is portable and completely unobtrusive to the eye-tracking subject. However, rather than focusing on the technology, this demonstration will illustrate how eye-tracking can contribute to traditional usability testing, including a live demonstration of analysing eye-tracking data and how it can assist in further examining the causality of usability issues and give cues to potential solutions.

INDEX TERMS

Keywords:
eye tracking, usability, usability testing