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 ABSTRACT
Australians have little understanding of our complex aged care system, and a tendency to hide from aged care until some emergency forces us to face it. When this happens, we quickly discover that the available information is fragmented and confusing. This case study discusses the development of Aged Care Choices, a new 'shopfront' for the entire spectrum of government-funded aged care services. Information rich and highly interactive, Aged Care Choices was developed with a strong consumer focus, based on a solid market research foundation.
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